We Love Jam had been making this highly addictive sauce/dip for themselves and tinkering with the recipe for over ten years. Not just for bbqs, this can be used instead of ketchup and as a general sauce/dip for any kind of meat. Add it on sandwiches, as a dip for fries, roasted potatoes, on burgers, hot dogs. You can even make meat loaf with it. And with Thanksgiving coming up you can shred left over turkey and mix it with the sauce for great sandwiches. If you are vegetarian, it is perfect seasoning for a wide variety of dishes. Just be creative! It is delicious all year round. Not too spicy, but not too mild. A perfect combination of spice, heat, sweetness and tang. The complex, addictive flavor is due to their use of more than seven types of chilies and peppers, and many spices.